But this is not the 1970s. There is certain to be international pushback once his agribusiness allies start tearing down the Amazon. Customers could stop buying Brazilian beef – one of the country’s main exports. Pop stars concerned about the likelihood of alienating international fans may turn down lucrative opportunities to perform for wealthy Brazilians. Instead of making Brazil great again, Jair Bolsonaro could end up presiding over a country that has become an authoritarian, human-rights abusing, environmental tragedy.